It needs to be said outright: web design goes way beyond the aesthetic value. It is integral in your business’ overall web marketing strategy. It is the engine that ultimately drives content promotion and user experience.
This article briefly explains the importance of web design. Hopefully, by the end of it, you will have a better appreciation as to why web design matters for your site.
Aesthetic and Functionality
Admittedly, of course, the whole internet experience is primarily a visual one. This was further amplified with the introduction of mobile browsing. However, this does not mean that web design is limited to the purely aesthetic.
For instance, your color scheme, navigation tools, and layout are all crucial aspects of how your website works. If these elements are not used properly, then you are not optimizing your website. Remember that all these design elements have concrete effects on user experience. If your site has confusing navigation, poorly placed ads, and distracting colors then your user-friendliness score will definitely suffer.
This article presented a few examples of why design is important for your site. Aesthetic value and functionality should always go together. Always keep that in mind.