Web Services for the New Internet - Web 2.0

What Does Web 2.0 mean?

Here is some breaking news for you, HTML is dead!  If your web developer is still touting his HTML expertise, then you are using the wrong web developer.

Why do we say this? Because it is simply ridiculous to spend time and money hacking out code when tremendous Web 2.0 tools already exist to isolate the developer (and you!) from all that work and expense, and more importantly, take you into the future!

Because Web 2.0 Actually Works

By utilizing tools based on Web 2.0 principles, our customers realize a myriad benefits. Not only do they save tremendously on time and materials expenses, but by default they also address all the typical web building mistakes that almost all developers make.

Issues like Usability, Best Practices, XHTML and CSS compliance, Search Engine Optimization, Cross-Browser Compatibility, Security, Interactivity, and of course Marketability, all become background issues that are handled by the content engine, not simply because your web developer happened to remember.

SEO for Dummies

Talk about buzzwords, SEO has to be in the top 10. Everybody talks about it these days, and it's no wonder. Without paying attention to your website's SEO, your really publishing with a major handicap. You know it, and nobody needs to tell you about it. It's the kind of thing that keeps marketers up at night. But with a good CMS behind you, you can put your SEO troubles and your worries to rest.

Consider just this one aspect of how a CMS driven website responds to a Google bot visit, versus how a typical static html or straightforward database driven website responds. When a Googlebot visits your website, it essentially catalogs all the content it finds on your site. Pages, links, code, and whatever else it gets as content from your site.

In the case of the html or database driven site, that probably means everything the browser would see, which can be a lot of stuff that means nothing to Google. Color codes, stylesheet pointers, etc... are worthless to a search engine.

For the CMS driven site however, the visiting robot is detected (versus a browser) and only meaningful and useful content is sent to it. Therefore the bot only sees what it wants, can easily make sense of the site and find pages better, and is more likely to catalog your website in a useful and relevant way.

Customers using this approach reach their customers effectively because their websites are compelling, work correctly no matter what the browser is, get found because they are perfectly Search Engine optimized (SEO), and most importantly, have the desired effect on the user because the interface follows intuitive standards and presents a consistent flow of content. This is why we say Web 2.0 is where it's at, and why we believe Web 2.0 is where it will continue to be.

If your web site does not keep pace, you will quickly disappear from your visitor's screens and not be a viable presence on the Internet. As each day passes, more and more sites are upgrading to the new standards and presenting users with compelling interfaces and really useful and intuitive access to products and information.

If you are ready to make the move to Web 2.0 give us a call. We're ready to take you there right now, and your competition will truly wonder how you did it!

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